Expedia logo and symbol, meaning, history, PNG
- The service was established in 2001 in the United stayed and today has become one of the most popular online agencies in the world, helping millions of people to travel.
- Meaning and history Expedia has been very constant with its visual identity, using the modified version of the original logo throughout the whole company’s history.
- And it was definitely worth it, as by today its symbol has become recognizable in every corner of the world.
- 1996 – 2007 The Expedia logo, introduced in 1996 was composed of a blue and yellow emblem and a bold black wordmark in its right.
- This symbol of traveling around the globe has become iconic and stays with the online agency even today.
- 2007 – 2010 The first redesign of the logo happened only in 2007.
- The colors of the emblem have been elevated and brightened up, while the wordmark was shortened to just “Expedia”, and the typeface was switched to a sleeker and a more modern one with smooth lines and some angles rounded.
- This is when the company tried to experiment with the color palette and removed yellow from its emblem.
- The stylized white plane was redrawn and now looked like a flying bird, crossing the whole blue circle.
- The lettering knots its type-face from the previous version but was now colored blue.
- 2010 – 2012 The yellow plane comes back to the logo in 2010, though the wordmark remains blue.
- 2012 – 2021 In 2012 Expedia goes more minimalist and flat.
- The gradient shades are removed and now the emblem is composed of a deep blue circle with an intense yellow plane on it.
- The inscription is executed in the same blue color as the emblem.