evolution history and meaning, PNG
- Its monochrome logotype was changed throughout the years, but the powerful character remained the same.
- There were several versions with additional bright details created for the brand, and we still can see them on the product’s packaging, but the lettering is what reflects the Energizer character and purpose.
- 1980 — 1987 The original logo for energizer was introduced in 1980 and featured a black geometric inscription with solid letters.
- The inscription was visually divided into three parts — the first, “ENER”, where all letters were connected, and “N” shared its right bar with “E”, “GI” with a little space in between, and “ZER”, also connected, but on the bottom.
- The wordmark was slightly italicized, which made the square letters look dynamic and powerful.
- 1987 — 1993 In 1987 the logotype was drawn in white and set inside a black rectangle, gaining a bold yellow underline with a sparkling end.
- It was a representation of the energy the brand’s products give to the customers.
- 1993 — Today In 1993 the logo we all know today was created.
- 1993 — 1996 Another version of the visual identity was introduced in the same year.
- It was a black logotype, underlined with a yellow stripe in a red outline.
- The line got its right end thickened and rounded and featured a lighter shade of yellow, almost white.
- There was also a version with a white logotype placed on a black background.
- 2004 — 2009 The Energizer logo, introduced in 2004 was bright and minimalist.
- The letter of the wordmark became a bit taller and thicker, while the double underline — shorter and smoother, and this gave a more contemporary and progressive look to the brand’s visual identity.
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