EMS logo and symbol, meaning, history, PNG
- Download PNG Ems Logo PNG While the logo of Express mail may look pretty abstract, it has been inspired by one of the oldest and most recognized symbols of speed and travel, the wings.
- Meaning and history 1986 The previous version had the same structure, yet it looked slightly different.
- Unlike the current logo where the letters are solid, the writing “EMS” in the previous one was formed by stripes in blue and white.
- The design looked a little lighter, airier than the current one.
- The word “EMS” given in a dynamic italicized type forms the center of the emblem.
- Both to the left and the right, there is a striped design.
- To the left of the lettering, there are six orange stripes separated by white gaps.
- The stripes form a triangle.
- To the right, there are three orange stripes.
- For instance, on the official website, the stripes are rather long, so there is a chance to put the following tagline in gray under them: “The international postal express network.” The color of the tagline is semi-transparent, which makes it hardly legible.
- On the other hand, the tagline is not essential for understanding the logo as the abbreviation “EMS” alone is familiar to the customers all around the globe.
- This is partly due to the italics.
- One of the distinctive letters of the font is the “S” – its curves have been replaced by the combination of angles and straight lines.
- The cooperative is formed by postal-administration members, which provide an international express delivery service operating under a single brand, EMS (Express Mail Service).