Dr Pepper logo and symbol, meaning, history, PNG
- Meaning and history The red line, coming through all 15 redesigns of the Dr. Pepper logo is, of course, its iconic cherry color, which was adopted with the first emblem, introduced in 1885, and never left the brand, is a color of the lettering, or framing, or background.
- 1885 – 1911 The very first logo of Dr. Pepper appeared at the end of the 19th century and was composed of a white script wordmark with the elongated tail of the last letter, underlining the inscription from right to the left.
- The logotype was placed on a cherry-red background, and this color combination became inevitable for the brand.
- Some additional lettering was also added to the main wordmark, and the color palette had been switched to black and white for the next two decades.
- 1934 – 1954 The redesign of 1934 modernized the contours of the scrip logotype, making them neater and more geometric, with bold black outlines around the white inscription placed on a stylized brick background executed in gradient red and black.
- The white lettering changed its typeface to an italicized sans-serif and got placed inside a wide horizontal rectangle in cherry-red.
- 1958 – 1960 In 1958 the colors of the logo were switched between each other and now the lettering became cherry, and the background — white.
- 1960 – 1963 The logo from 1958 came back in 1960, but with a white inscription on a cherry background.
- The iconic cherry color became redder in 1960, and the white lettering was now placed on a red horizontally oriented oval.
- 1967 – 1971 The cherry shade came back in 1967, and the oval badge was now complemented by a sleek silver outline.
- 1971 – 1984 The new typeface for the Dr. Pepper logo was introduced in 1971 and boasted a bold italicized serif font with an extra thick line and delicate serifs.
- The white wordmark was placed inside a solid red oval.
- A white custom inscription was diagonally placed on a cherry background and underlined with a thick red line, coming from the bottom of the badge upright.
- 1990 – 1997 The red oval was removed from the emblem in 1990, and the main element was now placed in the center of the rectangle, being enlarged.
- 1997 – 2005 The redesign of 1997 changed the typeface of the wordmark to a more distinct one and added a delicate black shadow in order to create some volume and layered structure.
- The logo looked modern and dynamic.
- 2015 – Today The colors of the previous version got switched in 2015, and the logo we all can see today is composed of a cherry-red wordmark enclosed in an oval frame, consisting of an arched line on the right and an elongated “P”-tail on the left.
- Emblem In the 1950s the full stop was removed from the Dr Pepper logo, while the curvy script was replaced by a bold italic sans serif font.
- The white letters appeared against the dark red background.
- The company has experimented quite a bit, until it came to the rather discreet and dark red the wordmark features now.
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