evolution history and meaning
- Danone is one of the largest corporations in the world, which sells its products in more than 130 countries across the globe.
- Meaning and history The Danone logo is a sign of quality, a reflection of the company’s trustworthy and loyalty.
- As one of the world’s biggest manufacturer of dairy products, the company has a perfect reputation and aims to provide their consumers with the best foods possible.
- The Danone logo hasn’t changed much during the brand’s history, it was always composed of a stylized wordmark and only in the 1990s the graphical emblem was created.
- The white wordmark is located on a blue hexagon with all angle rounded except the top and the bottom ones.
- The hexagon is composed of two parts — the upper one with the wordmark on it is in deep blue, while the bottom smaller part is executed in a friendly light blue color.
- The logo becomes brighter and stronger.
- 2005 — 2017 The red ribbon transforms into a smile sign, placed under the wordmark in a modern white typeface.
- The Emblem For the most part of its history, Danone used only the logotype in its visual identity, but in the 1990s the brand decided to finally create an emblem, which would fully reflect all the company’s values and vision.
- The boy is turned left and is executed in a solid white with his eye in blue, which is perfectly balanced by a blue circle of the background.
- The figure of the boy is a representation of Daniel Carasso, who was the son of the brand’s founder.
- 2017 — Today The color palette of the emblem is slightly changed, the blue color became lighter and gradient now.
- The boy turns his face to the right.
- The tagline “One planet, One health” appears under the image, executed in a handwritten styled all-caps lettering in a light blue color.