Cummins logo and symbol, meaning, history, PNG
- The “C” was positioned inside a square shape.
- Over the white space of the letter, the name of the company was written in smaller letters.
- 1919 The original design was pretty cluttered, although, for its era, it looked natural.
- The lettering was yellow.
- 1944 The so-called red ball logo featured the lettering “Cummins Diesel” (in white) and “Dependable” (red) on a black-and-white board.
- 1953 This one was by far simpler.
- There was a black rectangle housing the word “Cummins” in white.
- It featured a minimalist all-caps sans looking very much like the one from the previous wordmark.
- The list of his works includes the logos for IBM, ABC, Westinghouse, and UPS, to name just a few.
- The large “C” was blue and housed the word “Cummins” positioned diagonally.
- 2006 The blue was replaced by black.
- The familiar design of the Cummins logo developed by Paul Rand stayed the same.
- Font The typeface featured on the Cummins wordmark appears to be Helvetica Neue 95 Black.
- It is a customized version, where the letter “C” has a unique shape.