Inspiration – Coors Light Logo Facts, Meaning, History & PNG

Posted by Jessica W General
Coors Light Logo

Coors Light logo and symbol, meaning, history, PNG

  • 1978 — 1980 The original Coors Light logo, designed in 1978 was composed of a two-leveled wordmark, where “Coors” in the red script was placed above the “Light” in black cursive and placed on a light beige background.
  • The upper level featured unique curved lines, which we still can see today, as for the “Light” part, this was the first and the last time when it was written in such a tender and sophisticated way.
  • 1980 — 1994 The redesign of 1980 switched the color palette to monochrome and completely changed the “Light” inscription at the bottom level.
  • It was written in all capitals of a string and solid serif typeface with a wide letter “G”, which was balancing the unique script Of the “Coors”.
  • 1994 — 1999 The color palette was changed again in 1994.
  • The script lettering became red and gained a thick white outline when the bottom part was colored white and contoured in black.
  • The horizontal orientation of the wordmark became slightly diagonal, with the “Light” level a bit arched.
  • The color palette remained untouched, but the lines of the letters and their contours became thicker and cleaner.
  • The outline of the red lettering changed its color from white to red in order to create a brighter contrast with the graphical part of the brand’s visual identity.
  • The detailed mountains were replaced by an abstract triangular icon in gray, which was placed behind the “Coors” part of the wordmark, which got thinner and more elegant lines and got its left part of the “C” cut diagonally, repeating the shape of the gray mountain.
  • Current Logo In 2015 the company turned to the design agency Turner Duckworth to refresh their visual identity including the mountain logo.
  • They wanted a more simplistic and cleaner look.
  • On the whole, everything the consumers have got accustomed to in the Coors Light logo is still there ‒ the distinctive red Coors script and the mountains.
  • The letters lost their trimming and drop shadows.
  • There were two reasons to get rid of them.
  • Firstly, they were not popular any longer.
  • That year the company also launched the “Born in the Rockies” symbol.
  • The intention was to emphasize the brand’s heritage in Colorado.
  • Color The Coors Light logo palette is red (#C2112F), dark gray (#757373), light gray (#CBC8C7) and white.
  • Video

PNG Design and Logo Download