Continental Airlines Logo
- The reasons for an update were different, from the desire to look more patriotic or modern to the need for distancing itself from the negative past.
- The original Continental Airlines logo was a red roundel with an outline of an aircraft in white in the middle.
- The aircraft was encircled by the lettering “Varney Speed Lines” (above) and “Fastest Airline in the World” (below).
- By using the eagle, the design forces behind the brand combined the national symbol with the bird as a symbol of aviation.
- The eagle became smaller – it was now housed inside an ellipse symbolizing the globe.
- The word “Continental” became more prominent – it grew larger and was now placed above “the globe.” Strangely, the lettering “Continental” was used for the second time inside the ellipse.
- Here, it was smaller and was paired with the word “Airlines.” 1967 – 1968 The new logo was created by graphic designer Saul Bass, who later developed the logos for United Airlines and Frontier Airlines as well as quite a few other well-known companies.
- The shape of the curves and their position created a dynamic impression and even introduced the airline theme in a very subtle, almost subliminal level.
- 1991 The blue globe emblem was designed by the brand consultancy Lippincott.
- This time, the Continental Airlines logo contained many more details.
- As Hollis Harris, the chairman, explained, the new emblem was supposed to inform the world the company is “new and improved” and is “putting the negative events of the past behind.” Company overview At its peak, Continental Airlines was a major United States airline boasting the fleet size of 348 (excluding subsidiaries).
- It flew to over 140 destinations.
- Font and color The logotype of the former American air carrier’s visual identity is executed in a bold and sleek serif typeface and written in a title case with both of its name’s parts having their first letters capitalized.
- Video
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