Chopard logo and symbol, meaning, history, PNG
- Meaning and history The original logo featured the letters “L.U.C.,” the initials of the company founder.
- The wordmark was replaced by the family name after the founder’s death.
- Upon moving its headquarters to Geneva in 1937, the brand included the name of the city in its emblem.
- 1860 – 1985 1985 – Today The current version of the Chopard logo was adopted in 1985.
- Font The current emblem features a combination of two typefaces.
- The word “Chopard” appears to be a custom calligraphy based on formal English scripts.
- Some of the distinctive features of the lettering are the open bottom edge of the “p” and the characteristic curve on the initial “C.” The word “Geneve” is given in a simpler type.
- However, if you take a closer look, you’ll notice that even these comparatively minimalistic glyphs are unique and elegant due to the sharp angles on the ends.
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