Carrier logo and symbol, meaning, history, PNG
- Download PNG Carrier Logo PNG Carrier Corporation is part of the UTC Climate, Controls & Security division.
- Carrier started in 1915 as an independent company and was purchased by United Technologies in 1979.
- Meaning and history The Carrier logo is dominated by a large blue ellipse with white and blue trim.
- Inside, there is the white lettering “Carrier.” All the letters except the initial are lowercase.
- In comparison with sleek modern logos, the type looks almost elaborate.
- The softly rounded letters feature strokes of varying lengths, and you can see several unnecessary, from the utilitarian point of view, details.
- The script is italicized and looks a little like handwriting, although the glyphs are not connected with each other.
- Below the ellipse, there is a blue shape featuring the lettering “United Technologies” and a roundel emblem.
- This addition reminds of the fact that Carrier’s parent company is United Technologies.
- The ellipse logo is often used on its own, though.
- Font While the company’s corporate font is Helvetica, its logo features a different, more diverse type in comparison with which Helvetica looks pretty austere.
- Colors According to Carrier Brand Identity Guidelines published in August 2013, the blue color used on the Carrier logo has the following indexes: PMS 072 C; RGB: 21; 44; 115.
- It is a rich, saturated shade slightly lighter than the color of the sky in the night.
- We should mention, though, that there have been several subtle color shifts over the company’s long history.
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