evolution history and meaning
- Today the app is used all over the globe by professional and amateur designers, and the company’s value is estimated at 1 billion USD.
- Meaning and history 2013 – 2021 The visual identity concept of the graphic-design applications hasn’t changed at all since the day of its initial logo release in 2012.
- This is why it was very important for the company to create its perfect logo, and to show what a balance of color and shape means in practice.
- Bright and tender, confident, and airy, the app’s emblem is a brilliant example of simplicity and style, which is memorable, eye-catching, and recognizable.
- Canva is not just a graphical editor, but it is also an educational portal, which provides its users with a wide range of information, ratings, and tutorials on the logo and photo design.
- And the brand’s emblem reflects the online portal’s educational value and its wholeness.
- The circle is the symbol of perfection, the beginning of everything, and Canva not only gives brushes and templates but also teaches them how to use them and opens the latest trends and actual styles.
- 2021 – Today Icon Besides its circular logo, the application also has an iconic, which is used for the mobile version, and website.
- The gradient purple and blue color of the background is balanced by a simple and clean letter “C”, executed in the same script typeface as the main logotype, but boasting bolder lines.
- The balance between strict geometric shape and a smooth letter of the Canva icon is also a reflection of the brand’s philosophy — beauty in contrast.
- Font and color The elegant and smooth Canva logotype is written in a soft yet bold script typeface with the “C” capitalized.
- The logo of the application can be used in two ways — a white inscription on a turquoise background, or the reverse version, where the bright blue lettering is set in white.
- Turquoise is the color, which stands for creativity, wisdom, and balance, and in a combination with white, it gives a sense of loyalty and friendship, showing the purpose of the application and reflecting the ease of its use for the beginners in design.
- It is also a very calming and relaxing color scheme, which instills self-confidence, and ensures that everything is possible.
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