C&A logo and symbol, meaning, history, PNG
- So, it was more like evolution rather than a series of revolutions.
- 1928 — 1946 The first redesign was held by the brand in 1928.
- The contours of the emblem’s frame were also refined and now the badge started resembling a monochrome flower.
- The oval turned blue, while the framing became red and white.
- As for the wordmark, it remained white, and kept the typeface from the previous version, though the tagline was rewritten in capitalized Sans-serif.
- 1984 — 1998 The frame becomes solid red in 1984 and the tagline is being removed.
- 1998 — 2004 The redesign of 1998 adds a thin white outline to the oval and elevated the color palette of the badge by using a royal blue shade for the main part, and a burgundy red — for the framing.
- 2011 — 2020 The redesign of 2011 switched the color of the badge, making the oval white and the lettering in it — blue.
- As for the frame, it is still executed in the burgundy shade of red, which looks elegant and chic.
- The gradient shades are gone and the badge is flat again, though it looks strong and modern.
- 2016 — 2020 In 2016 the color palette of the C&A logo was changed to dark red and white.
- All the blue elements were replaced by red ones and now the red lettering on a white background was enclosed into the smooth iconic flower-like frame, also in red.
- Now the company’s logo is composed of a scarlet-red “C&A” monogram in a bold serif typeface placed on a white background.
- In 1958-2015, the palette was built up of white, red, and dark blue (there was some playing around with the shades).