Contents
British American Tobacco logo and symbol, meaning, history, PNG
- Download PNG British American Tobacco Logo PNG The logo British American Tobacco adopted in 2020 minimizes the “tobacco” theme.
- Meaning and history Before 2020 The old British American Tobacco logo featured three tobacco leaves forming a three-pointed shape.
- The sharp elements inside the leaves looked like the rays of the rising sun.
- Both the yellow color and the sun created an optimistic note.
- According to the brand, this design was a “symbol of a world-leading tobacco company.” The picture was complemented by the full name of the brand, British American Tobacco, in a semi-serif font.
- The sharpened elements on the letters vaguely rhymed with the sunrays and the angles on the ends of the tobacco leaves.
- 2020 – Today The tobacco theme has disappeared.
- For one, the leaf design was dropped.
- Also, the full name was replaced by the modest “BAT.” This time, the shape of the letters was more unusual.
- The stencil-inspired glyphs contained a lot of gaps.
- There was also a pair of swooshes above.
- They supposed an optimistic and dynamic touch supported by the tagline “A Better Tomorrow.” The tagline offered an alternative interpretation to the abbreviation “BAT” breaking the connection with the tobacco theme.
- The list of things the author did not like about the design included the unattractive and unnatural shape of the letters, the swooshes (old-fashioned, meaningless), as well as the tagline (including the irony of a tobacco company promising a better future).
- There is also a version featuring the tagline paired with the McLaren ring, which reflects the collaboration between the two companies.