evolution history and meaning
- The label was established in 1977 and since the 1990s is a part of Daimler Group.
- Brabus is one of the most famous German automobile-customization brands.
- Meaning and history The brand’s name, Brabus, is a derivative of its founders’ surnames, Brackmann and Buschmann.
- Being the largest tuning company for Mercedes cars, Brabus has a very strong reputation in the world’s car industry.
- The brand is powerful and confident, which is fully reflected in its visual identity.
- The Brabus logo is composed of a wordmark and an emblem placed above it.
- The all-caps wordmark is executed in a traditional serif typeface with thick bold lines and a slightly narrowed right bar of “U” and left bar of “A”.
- The Brabus logo is an example of a timeless visual identity, which reflects the brand’s confidence and authority, as well as its expertise in engineering and design.
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