evolution history and meaning, PNG
- Download PNG Blaupunkt Logo PNG Blaupunkt is a German brand of home and car audio equipment manufacturing and designing company.
- Established in Berlin in 1923 under the name “Ideal”, the brand was acquired by Robert Bosch AG in 1933.
- Meaning and history The company changed its original “Ideal” name to “Blaupunkt” only in 1938, five years after acquisition by Bosch.
- “Blaupunkt” means “blue point” in German.
- In the first years after the brand was launched, people simply called it “bluepoint”.
- That is how the brand was born.
- The Blaupunkt logo is a bold all-caps wordmark in classic Italicized serif font executed in black, with a brand’s iconic blue dot on its left.
- 1924 — 1934 The very first Blaupunkt logo was just a simple literate representation of the company’s name.
- A bright medium-blue logotype in a bold sans-serif typeface, with rounded letters and sharp serifs, and a solid blue circle under it, for the dot, or “Punkt”.
- This emblem stayed with the brand for ten years.
- 1934 — 1975 The redesign of 1934 introduced another logo, which remained unchanged until the middle of the 1970s.
- The logotype was rewritten in a more classy gothic-style typeface, got placed diagonally in the upright direct lion, and enclosed into a circular frame, composed of three thin blue rings.
- The blue dot was enlarged and placed under the logotype, connected to it by the elongated and emboldened vertical bar of the letter “P”.
- 1975 — Today The logo is usually placed on a white background and has a beautiful color contrast, which makes it one of the most recognizable logos in the industry.
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