evolution history and meaning
- The company was founded in Barmen in 1863 as a dyestuffs factory.
- Aspirin was the first and best-known product of Bayer.
- Meaning and history 1881 – 1886 Bayer did not develop a logo until 1881.
- The first Bayer logo centered around an illustration of a lion and was based off of the coat of arms of Elberfeld, the city where the company was headquartered at the time.
- 1886 – 1895 1895 – 1904 1904 – 1928 The new Bayer logo was first introduced in 1904 and consisted of a horizontal “BAYER” crossed with a vertical “BAYER”, both sharing the “Y” letter, and enclosed in a circle.
- The logo is one of the world’s best-known trademarks.
- From 1910 this protected the company’s pharmaceutical products from counterfeiting and soon became familiar to consumers as a symbol of premium quality.
- The Bayer logo has remained almost exactly the same for over a century, and works equally well at both large and small sizes, with or without color.
- 1929 – 1989 1989 – 2002 2002 – 2010 Bayer’s trademark has been updated several times since it was created.
- In 2002 the cross got a new coat.
- It was the first colored version of the Bayer Cross in the company colors of blue and green and symbolized brand’s modernity and freshness.
- As there is not a huge change the different lies in the detail.
- The color gradients in the circle are gone and the colors were modified.
- This makes it easier to use the logo in the digital media and gives the trademark a more modern and up-to-date look.
PNG Design and Logo Download
