AT&T logo and symbol, meaning, history, PNG
- Meaning and history Looking at the history of the AT&T visual identity, you can see how the company was growing and evolving throughout its history, as its current logo is a modernized and stylized version of the very first emblem, created for American Telephone and Telegraph Company in 1885.
- The white “Long Distance Telephone” wordmark was placed right in the bell, written in a traditional typeface, with all the letters italicized.
- 1921 – 1939 The lettering on the emblem was slightly changed in 1921, making the whole inscription on the bell shorter.
- Now it was composed of just “Bell System” lettering, while the wordmark around the emblem’s perimeter featured a pretty long “American Telephone & Telegraph Co (Name Of Associated Company)” inscription.
- 1964 – 1969 The name of the company was shortened to “AT&T” in 1964, so the logo was changed accordingly.
- The wordmark was set in two levels with a large “AT&T” placed above a small “And Associated Companies” in a traditional sans-serif typeface.
- The color palette of the visual identity was still monochrome.
- 1969 – 1982 The first colorful version of the logo was created for AT&T by Saul Bass in 1969.
- It was a stylized version of an iconic bell emblem, where the elements were redrawn with thick blue outlines, and the bold black logotype was placed under the circular image.
- The iconic bell in a circular frame was replaced by a stylized globe image where the solid blue circle had a horizontal striped pattern with the stripes emboldened on their left.
- 1996 – 2005 The logo was redesigned again in 1996, keeping the composition, but making it a bit more minimalist — the number of the stripes on a blue globe is reduced, and the main color is muted.
- As for the bold black lettering under the emblem, it remained almost untouched.
- The concept of the new image was built around the previous versions of the badge’s, though now it was a three-dimensional sphere with white as the main color, and blue used for the horizontal stripes on it.
- The logotype was also changed and now featured lowercase lettering in a bold yet delicate sans-serif typeface.
- As for the color palette, it remained the same, but with the light blue color as the main one.
- Bell Telephone Company was a monopolist in the production of telephone sets for many years (the first telephones were not even on sale – they could only be rented from the seller).
- Indeed, in terms of the number of subscribers, this brand is truly a leader even despite numerous splittings (including forced ones).
- The transition from capital letters to lower-case letters was also fundamental.
- This change was also quite symbolic - the brand has gained so much power in the global scale that it can afford to use small letters in the logo.
- Color If initially AT & T logos were monochrome (black and white), modern emblem uses color.
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