Atalanta Logo and symbol, meaning, history, PNG
- Download PNG Atalanta Logo PNG Atalanta is the name of a reborn British automaking brand which was first established in 1937 and lasted for just two years.
- The new life was given to Atalanta by Martyn Corfield in 2011.
- Today the brand is focused on the design of retro-style luxury cars, which combine history and innovations.
- Meaning and history The visual identity of Atalanta Motors was created in 2011, and featured only two text lines, with no additional details.
- The upper line of the logo boasts a capitalized “Atalanta” inscription with the first and the last letters “A” enlarged, which gives a frame to the emblem, showing its beginning and the end points.
- This part is executed in a sharp serif font with full contours of the letters and thick lines.
- The bottom line of the emblem features “Motors”, which is also written in the uppercase but looks completely different due to the use of a laconic yet bold sans-serif typeface with classic straight lines and clean contours.
- And the modest yet powerful black-and-white color palette of the brand’s visual identity only strengthens it.
- Font and color The stylish and sophisticated Atalanta Motors logotype in the uppercase is executed in two different typefaces — an elegant and sharp serif for the top level of the nameplate and a slightly narrowed bold sans-serif for the “Motors”, blacked on the bottom line.
- The “Atalanta” part is written in a font, which is pretty similar to chic Biondi Book, though with its serifs a bit thinner and sharper, which elevated the look and makes it modern.
- As for the “Motors”, it is also written in the uppercase, but has all letters in one size and placed pretty far from each other.
- The typeface of this part of the logo is simple and modest, just like Kinetika Bold and Creata Medium types.
- For its visual identity, the luxury British brand has chosen the monochrome color palette, which makes the look of the letters stronger and sharper.
- The black inscription on a white background is classics, which can easily become a logo of a fashion magazine or a high-end fashion brand, looking expensive, fine, and timeless.
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