Armani Exchange Logo
- The label was created in 1991 and is focused mainly on the young audience.
- Meaning and history Armani Exchange is the most affordable fashion line of the iconic brand.
- It is created for young people, who are free and energetic.
- And the brand’s visual identity is a good reflection of its philosophy.
- The Armani Exchange logo is minimalist yet sharp and strong.
- It is composed of a wordmark and an icon above it.
- The Armani Exchange Icon comprises two letters — “A” and “X”, which are both capitals and divided by a thin vertical line.
- The “AX” monogram is sometimes executed in white and placed into a black rectangular, but the traditional black lettering on white is more usual.