AOL logo and symbol, meaning, history, PNG
- The logo of the corporation has been changing through years.
- And today we see a new page in its history.
- Meaning and history The history of the AOL visual identity is strongly connected with numerous name changes of the company, as it was established in 1983 under the name “Control Video Corporation”, which was changed to “Quantum Computer Services”, and finally became “America Online” in 1991, which got shortened to AOL in the middle of the 2000s.
- 1983 – 1985 The original logo was designed for Control Video Corporation in 1983, and it was a simple blue rectangular badge with a white capitalized inscription along its bottom line and the enlarged stylized “CVC” lettering in the middle of the composition.
- 1985 – 1991 The redesign of 1985 was done when the company changed its name to Quantum.
- 1991 – 2004 Another name change and another logo redesigned happened in 1991, and now the America Online badge was executed in a blue and white palette, with a sharp geometric emblem and elegant lettering.
- The solid blue triangle, placed above the nameplate, had a white stylized swirl on it, reflecting motion and dynamics.
- The wordmark was set in two levels, with the “America” in all capitals of a lightweight sans-serif typeface, and the “Online” enlarged and written in an underlined title-case of a sharp and stylish cursive with bold lines.
- 1996 – 2004 The AOL wordmark appeared in the logo in 1996, keeping a blue and white triangle as the main theme of the visual identity, the company replaced the two-leveled lettering with the enlarged extra-bold abbreviation, executed in a strict geometric sans-serif typeface with thick lines and straight cuts.
- The color palette was slightly elevated, by changing a bright blue to a calmer and more confident shade.
- The swirl on the triangle was replaced with a white circular contour, which made the emblem look like a “Play” button.
- 2006 – 2009 The logo version of 1996, with the “Play” triangle, was redesigned in 2006, replacing the “America Online” inscription with the “AOL” in all capitals of the same rounded sans-serif typeface, but with its letters enlarged and thickened.
- 2009 – Today The current AOL visual identity boasts a monochrome logotype with a black solid dot after the letter “L”, replacing the emblem.
- The title-case inscription in a clean geometric sans-serif has massive shapes and thick lines, which point to the company’s professionalism, confidence, and determination.
- Symbol Today’s design is represented by the yellow guy (who once was a part of AOL logo) and a lowercase “aim”.
- The word is an abbreviation of the earlier logo phrase – AOL Instant Messenger.
- The contemporary emblem is simple and symbolic.
- They used old ideas to create something fresh and new.
- The official version of the icon is monochrome, with the white AOL lettering set on a plain black circle, which is usually placed on a white square with rounded angles, for the mobile and web versions.
- Though there is also a blue and white version of the icon, where the white lettering is placed directly on a calm blue square background with its angles softened.
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