evolution history and meaning, PNG
- It was established in 2005 in France and was acquired by Nokia in 2016.
- Today the Alcatel trademark is used under license by TLC Communication Ltd.
- Meaning and history The Alcatel visual identity has had three major redesigns since the date of the brand’s establishment, but all of its logo versions were text-based and didn’t have any additional details, looking strict and professional.
- It was a gray rectangular badge, stretched horizontally.
- On the badge, there was a white sans-serif lettering written in all capitals, which the middle letter “A” drawn as a solid white triangle, and an orange mirroring shape above it.
- This colorful icon was the only graphical element of the logo and made it recognizable and eye-catching.
- 2004 — 2010 The redesign of 2004 brought a very laconic logo version to the brand — it was monochrome lettering, set in one or two levels, depending on the needs and placement.
- The main logo was composed of an “Alcatel” in all capitals and “Mobile phones” in the lowercase placed under it.
- Both lines were written in black using a simple and clean sans-serif typeface.
- 2010 — 2016 In 2010 the logo was redesigned again.
- It was a necessary rebranding after the label changed its name to Alcatel OneTouch.
- The emblem from 2010 featured a black capitalized “Alcatel” inscription in a custom sans-serif typeface with rounded angles and straight cuts, and a light blue “One touch” placed under it and written in the lowercase.
- Today the Alcatel badge is composed of a lowercase wordmark, which is available in light blue and black color palettes.
- The smooth rounded sans-serif typeface with wide contours and clean lines has its second letter a stylized.
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