evolution history and meaning, PNG
- Download PNG AIG Logo PNG AIG is an American insurance company with headquarters in New York.
- It has a rather long history, being founded back in 1919.
- Today it operates in more than 80 countries situated in America, Asia, the Middle East, Europe and Africa.
- AIG deals with a broad spectrum of insurance services, including life insurance, general property, retirement, and investments issues.
- In 2016 the company’s yearly turnover was at the level of 52,4 billion US dollars and its net income reached 349 million US dollars.
- Meaning and history 1973 – 1987 The AIG logo created in 1973 featured a super modern for its time’s stylized logotype in black and white with bold massive letters written in black lines without a horizontal bar of “A” and the “G” as the main elements.
- 1987 – 2012 The redesign of 1987 completely changes the stumble of the company’s visual identity.
- First of all, the color palette was changed from monochrome to white and blue.
- Secondly, the massive geometric lettering was replaced by an elegant yet still bold and modern white serif inscription in the uppercase, which was placed on a solid calm blue rectangular background.
- The current version of the logo is made in cerulean blue colour for the letters and the frame with a white background.
- There are also versions with other colour palettes: white frame and letters on a red, dark charcoal grey or indigo blue background.
- AIG is an abbreviation meaning the full name of the company: American International Group, Inc. which it received in 1967 having entered the international insurance services market.
- For the clients of the company, its logo is associated with its corporate responsibility and reliability.
- According to AIG web site, the company’s mission is to serve by its professional expertise in risk analysis as a trusted advisor to its customers all around the world in addressing contemporary complex challenges.
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