Aflac logo and symbol, meaning, history, PNG
- The company is most known for providing supplemental insurance assistance and a wide range of policies available.
- The group has an annual revenue of around 30 billion USD and more than 10 thousand employees worldwide.
- Meaning and history The Aflac visual identity is friendly and funny.
- The famous company’s mascot, the Duck, in order to get more attention and increase the brand’s recognition.
- The Duck advertisings are friendly and always evoke a smile, creating a kind and happy mood.
- But the famous today such has not always been on the company’s logo.
- The Aflac visual identity has not very long, but interesting history of logo designs.
- 1964 – 1990 Thought the company was organized in 1955, its first logo was lost by today, but more likely it consisted of a simple monochrome wordmark, saying “American Family Life Insurance Company”, as it was the original name of the corporation.
- The logo was redesigned in 1964 in order to stand out in the list of the company’s competitors.
- The logo of those years was composed of an oval emblem with a thick outline and a very detailed image of a happy family with two kids.
- The black and white color scheme of the original emblem reflected professionalism and confidence of the insurer, and the happy smiles of the people on the image added a sense of joy and reliability.
- 1990 – 2004 The logo was redesigned in 1990, as well as the name of the company was changed to Aflac.
- The emblem was composed of four silhouettes — a family with two kids — executed in a light blue color and placed over the first letter “A” of the inscription.
- It was a pretty simple and laconic example of the visual identity design, which was representing a successful company and its trustworthiness and authority.
- 2004 – Today The latest redesign of the Aflac’s visual identity was held in 2004.
- The new logo is composed of a light blue wordmark with a three-dimensional duck’s head placed over the letter “L”.
- The white and blue color palette of the company’s visual identity with a bright orange accent (the duck beak) adds freshness and vitality to the logo, reflecting a responsible and reliable brand, which values its customer’s life and comfort above all.
- Font The company’s wordmark is executed in a bold sans-serif typeface, which is very similar to Today’s fonts family, but with the letter, “A” modified.
- Started in the 1950s as a small family business, Alfac grew into one of the most influential groups in the United States and took its place in the Fortune500 list.
- The company works mostly in the supplemental insurance service segment for those, who already have general medical or primary coverage.
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