Abbott logo and symbol, meaning, history, PNG
- Download PNG Abbott Logo PNG Abbott is a pharmaceutical corporation, which was established in 1888 in the United States.
- The company operates in medical devices and healthcare industry segments, along with producing various nutritional products under the famous labels, such as Similac and Glucerna.
- Meaning and history The visual identity of one of the world’s leaders in the pharmaceutical industry looks strong and professional.
- Its logo, composed of a wordmark and an emblem was redesigned three times but is still based on the version, created in 1961.
- 1888 — 1961 The very first Abbott logo was designed in 1888 and stayed with the company for more than 70 years, which is really impressive.
- The logo was composed of a black octagon with a strict white outline and a white wordmark in the middle.
- The lettering was executed in an elegant script font, with smooth rounded letters, evoking a friendly and welcoming feeling.
- 1961 — 1986 The redesign of 1961 brought a completely new look to the corporate visual identity.
- It was still executed in black and placed on a white background, which only elevated the whole image and made it more modern and stylish.
- 1986 — 2006 The “Abbott Laboratories” wordmark was added under the emblem in 1986.
- The new color palette made the logo fresher and younger, now it evokes a sense of dynamics and energy.
- The typeface was also changed, but the color remained the same.
- Font The new wordmark is executed in a bold and elegant serif typeface, which is similar to Clarendon, which is a slab-serif font, designed in the middle of the 19th century by Robert Basley.
- In 1935 it was modified and refined by Monotype foundry, in order to give it a more modern and confident look.