Abba logo and symbol, meaning, history, PNG
- Each of the letters of the group’s name represents the initial of the name of one of the members.
- Meaning and history The ABBA logo is one of the well-known examples of so-called ambigram (a design that may have several interpretations as written).
- In other words, the pairs look like a mirror reflection of each other.
- According to the band’s official website, the idea to use such a letter also belonged to Rune.
- He supposed that each “B” (Björn and Benny) should face one of the “A’s” (Agnetha and Anni-Frid) to reflect the fact that these people were two couples.
- By the way, Rune, who began collaborating with the band in 1975, went on to create every subsequent album sleeve.
- He has been known as the author of the majority of their record sleeves.
- While the official website names Söderqvist the author of the ambigram idea, other sources tell us a different story.
- During a velvet jumpsuit photoshoot for the Bravo magazine, each musician was shot with a giant initial letter of their names.
- The legend has it that it was only after the photoshoot that Heilemann noticed that Andersson reversed his “B” glyph.
- Eventually, they liked it so much that this version became their registered trademark.
- When PolyGram purchased the band’s catalog, experiments with the ABBA logo started.
- First, there was some playing around with the types.
- In 1992, a crown appeared on the emblem.