3M logo and symbol, meaning, history, PNG
- It was a solid black rhombus with a white “3 M Co” inscription on it.
- One of them was a simple inscription “Three M” with two solid dots from both sides of the letter.
- 1937 — 1942 The version introduced in 1937 started a whole new era in the history of the 3M logo.
- The design was minimalist and easy to grasp.
- 1938 — 1942 The original logo was still in use in 1938, but the typeface was refined and changed to an elegant serif one.
- It was a bold solid “3 M” logotype with a short dash, cut diagonally.
- 1948 — 1950 The dash was completely removed from the visual identity in 1948.
- 1950 — 1951 The logo from the 1950s was composed of a “3M Company” inscription enclosed in an oval frame.
- The upper part of the wordmark was executed in an extra-bold serif typeface, while the “Company” part in all capitals was written in a sans-serif font.
- But the most common version was white lettering placed on a black oval.
- 1952 — 1954 This version is by far more cluttered due to the serifs, the black oval, and the word “Brand.” All these dilute the simple beauty of the previous version.
- 1953 — 1954 Looks like someone had asked the designers to “make this logo more elegant and decorative.” This resulted in a messy design.
- Even the word “Brand,” which used solid lines in the previous version, now was white with a black outline.
- 1954 — 1955 In 1954, the company continued using its previous logo, but now it gained a laurel wreath around it, which was removed from time to time.
- This is partly due to the disappearance of the words “Line” and “Brand” – they were replaced by the lettering “Company” written in a by far simpler type.
- 1956 — 1957 For a year, the company returned to the simple beauty of the two-character wordmark.
- 1957 — 1958 The oval version with the serifs and the word “Brand” didn’t lose the love of the company’s top executives, though, and they went on experimenting with this theme.
- 1960 The laurel wreath logo was used either with the word “brand” or with the word “company.” 1960 — 1961 At the beginning of the 1960s, the company decides to get back to minimalism and creates a new logo, which is composed of a bold smooth “3M” lettering in a clean and sophisticated serif font.
- This is also the very first colorful version of the visual identity for this company — it uses scarlet red as the main, which turns to black on the printed versions.
- Red and the white color combination is a reflection of power, passion, and energy.
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