What is negative space logo? Negative space logos are logos that creatively use the white space within an image (or letter) to create a whole new image. A classic example is the iconic FedEx logo in which a subtle arrow symbol is formed between the letters ‘E’ and ‘X’.
Also, What do the different colors of FedEx mean?
It’s a brilliant way for the company to distinguish its various operating units. For instance, orange represents FedEx Express, Red stands for FedEx Freight, and the green represents FedEx Ground.
Which one of these logos is an example of negative space logo? The classic example of negative space… The FedEx logo. Consistently titled as the “best logo design” and also the winner of ample design awards, this logo hides an arrow between the E and the X.
What is positive space in logo design?
Positive Space: The focus, or areas in a piece of art or design that are the direct subjects. It tends to be more active, dynamic, and motivating. For example, think of a still life painting of a bowl of fruit, or the trees in a landscape.
What is clear space in a logo?
What is logo clear space? Clear space is the term for a specific amount of space that a logo must have on all sides, no matter where it is used. The reason for clear space is to ensure that a logo maximizes visibility and impact.
What color is Ex In FedEx?
You might have noticed that the “Ex” part of the name changes its color across different displays. It’s a witty way to distinguish the departments inside the company. For example, orange stands for FedEx Express, green is the corporate color of FedEx Ground, and red is a direct indication at FedEx Freight.
What color is the FedEx logo?
The FedEx colors found in the logo are FedEx Purple and Orange. Use this FedEx brand color scheme for digital or print projects that need to use specific color values to match their company color palette.
What font is the FedEx logo?
FedEx. The font in the FedEx logo is a combination Futura Bold with a bit of Univers 67 mixed in. It also contains nice but subtle bit of design work with the arrow in the negative space between the ‘e’ and the ‘x’.
What is negative and positive logo?
Frames delimit borders of the visual, positive space is a section with an object, and negative space is everything that surrounds it. It’s easy to think of a negative logo as a simple background for the image. Most designers do that and end up designing the main image without paying attention to its surroundings.
What is an example of negative space?
Gutters, margins, and the space between columns are all examples of negative space within a graphic design context.
How do you use negative space in a logo?
5 steps on how to use negative space in your logo
- Play a mind game. Negative space is often used to play tricks on the viewer’s mind. …
- Create a symbol by combining letters. …
- Make a cut-out. …
- Put words in the image. …
- Use the product image.
What are the 7 elements of art?
ELEMENTS OF ART: The visual components of color, form, line, shape, space, texture, and value.
What is positive and negative in design?
Positive and negative space are terms referring to composition in art, graphic design, and photography. Positive space is the subject or areas of interest in artwork, and negative space is the space around the focal point.
What are negative areas?
[′neg·əd·iv ′er·ē·ə] (geography) An area that is almost uncultivable or uninhabitable.
What are the differences between logo and logotype?
A logotype is a logo centered around a company name or initials, while a logomark is a logo centered around a symbolic image or icon. The general term logo refers to all marks that represent a brand. … The name can be designed in a picturesque or stylistic font, but at its heart it’s still just text.
How do you find the exclusion zone of a logo?
The exclusion zone is equal to top element of the Möbius (marked as x in the diagram). This zone should be considered as the absolute minimum safe distance, in most cases the logo should be given even more room to breathe.
Where do you position a logo?
Summary: Users are 89% more likely to remember logos shown in the traditional top-left position than logos placed on the right. Share this article: Showing a logo in the top left corner of a web page is probably the most common design pattern of all time.
What does purple mean in FedEx tracking?
FedEx began using secondary colors other than orange in the late 1990s after it diversified beyond the express business into trucking-only offerings. Domestic parcel delivery company FedEx Ground’s logo is purple and green, for example, while less-than-truckload company FedEx Freight is purple and red.
What’s the difference between green FedEx and red FedEx?
Orange is their standard express delivery service. … Green is ground and home delivery. Red is freight.
What FedEx purple?
The Purple Promise is, “I will make every FedEx Experience Outstanding”. Recipients of the coin have proven results going above and beyond to provide next-level service, and improvement to the customer experience and/or financial improvements.
Is the FedEx logo blue or purple?
Domestic parcel delivery company FedEx Ground’s logo is purple and green, for example, while less-than-truckload company FedEx Freight is purple and red. FedEx’s research finds strong consumer awareness globally of its purple and orange logo, Fitzgerald said.
What is the difference between FedEx red and FedEx green?
Orange is their standard express delivery service. … Green is ground and home delivery. Red is freight.
Who made the FedEx logo?
ArtCenter grad Lindon Leader is the designer behind the legendary FedEx logo with the secret arrow. He designed it in 1994 while working in the San Francisco office of Landor Associates as senior design director.