evolution history and meaning, PNG
- It was established in 1994 and was managed by one family until 1999, when it was bought by Inditex group.
- Meaning and history 1994 – 2012 The brand got its name after a famous violin maker, Antonio Stradivari.
- This name is a symbol of excellence in the world of music.
- That is what Inditex wanted for their brand in the fashion industry.
- The original Stradivarius logo is composed of a wordmark enclosed in a rectangular frame with rounded angles, which is overlaid on a round-shaped figure.
- The wordmark is executed in a cursive typeface with a treble clef replacing the first letter “S” and a beautifully curved last “s” of the nameplate.
- The rectangle with rounded corners is gone, while the cursive script has been replaced by a serif font.
- It still looks elegant, though, with its strokes of varying thicknesses.
- Also, the treble clef doesn’t replace the “S” anymore but stands beside it.
- This makes the name better legible.
- 2017 – Today The Stradivarius logo has grown slightly more elegant without changing its overall style.
- The difference in the thickness of the strokes has grown slightly more prominent.
- Also, smaller details on the letters have been refined (note, for instance, the decorative serifs on the “d” and “i,” the top of the “a’s,” etc.
- The monochrome palette of the logo makes it look sophisticated and timeless.
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