Edward Jones logo and symbol, meaning, history, PNG
- Download PNG Edward Jones Logo PNG Edward D. Jones & Co. is an American financial services firm based in St. Louis, Missouri.
- The Edward Jones logo is an example of a rare loyalty to the company’s heritage.
- The word “Jones” is bold and showcases a simpler sans serif.
- Both the bold weight and the lack of serifs make the second name more eye-catching and better legible.
- This looks like a pretty wise approach as this word is the most important one in terms of the brand’s recognizability.
- Below the name, there is the tagline “Making Sense of Investing.” Unlike the lettering above, where only the initials are capitalized, this one is set in an all-caps typeface.
- You can come across two versions: black on the white background and black inside a yellow rectangle.
- 1950 – 1975 The brand’s visual identity was now only given in the solemn black-and-white color scheme.
- The lettering “Edward Jones” preserved both the combination of the typefaces and the weight.
- The tagline was reduced to “Investments” and separated from the writing above by a thin horizontal line.
- This time, the tagline was set in an all-cap type with serifs.
- The text in white was housed inside a black square with white and black trim.
- Due to this, the design started to look more professional.
- 2001 – Today Eventually, the company returned to its original emblem.
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