Transamerica logo and symbol, meaning, history, PNG
- The group was established in 1928 and specializes in life and health insurance policies.
- Today it is a subsidiary of a European financial group Aegon and has its operating offices all over the USA.
- Composed of a wordmark and an emblem, its last version was designed in 1989 and remains untouched until today.
- The lowercase letters of the “AT” symbol were executed in an extra bold serif typeface, which looked professional yet friendly and memorable.
- 1968 – 1989 The logo was redesigned in 1968 by Don Erwin from Sandgren & Murtha design bureau.
- Now it was a modern and minimalist emblem, executed in a calm shade of green.
- Their ends were curved to the sides from the center, resembling a fountain or an Art-Deco column.
- The architecturally perfect image was drawn in red in order to reflect innovation and longevity of the firm, showing its power and passion.
- 1989 – Today The distinctive emblem became a part of the company’s official logo in 1989.
- The red image was placed on the left of the wordmark, which was colored blue.
- The blue red and white color palette of the firm’s visual identity is a tribute to its roots and heritage.
- Font The Transamerica wordmark in all capitals has its first “T” enraged and is executed in an elegant and traditional serif typeface, which is Classical Garamond Std Roman font, designed in the beginning of the 1920s.
- Review Transamerica is a corporation, which provides insurance and financial services and offers retirement, and investment products to its individual and corporate clients across the globe.
- The financial services department generates the most part of the groups’ earnings and is mainly focused on leasing and lending.
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