Black & Decker logo and symbol, meaning, history, PNG
- Download PNG Black & Decker Logo PNG The hexagon shaped logo used by Black & Decker for more than 100 years, was eventually replaced by a cleaner, more modern wordmark reflecting the brand’s new specialization.
- Meaning and history Though Black & Decker’s visual identity has always had the logotype as its main part, there have been many redesigns of the company’s logo, with various experiments in typefaces and colors.
- 1910 — The 1930s The very first logo, designed in 1910 was composed of an extra-bold black lettering in capitals with a fancy “&” sign, which added elegance and lightness to massive letters with playful shapes.
- The 1930s — 1963 In the 1930s the logotype was redrawn for the first time, and the emblem was created and put on the left from the lettering.
- The new inscription featured a simple gray color, yet its modesty was balanced by the wordmark’s elegance, as it was written in a custom cursive font with the tail of the “R” elongated to the right.
- As for the emblem, it was composed of a gray and white hexagon with a solid gray circle inside.
- 1963 — 1984 In 1963 the logo was redesigned again, and red color was added to its palette.
- The color of the logotype remained the same.
- It was a strict and minimalist black inscription in a bold sans-serif typeface with all the letters capitalized and the “&” in lightweight lines.
- 2014 — Today The Black & Decker logo, introduced in 2014, features an orange sans-serif lettering set in two levels, with the ampersand replaced by “+”.
- The inscription has all its letters capitalized and placed with a lot of space between each other.
- The logotype is enclosed in a horizontally stretched frame with rounded angles, featuring the same shade of orange.
- Font The old Black & Decker logo used the typeface called Linotype Univers Com 620 (the Condensed Bold version).
- The 2014 wordmark features a more standard-looking type with justified stacking of the company name.
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