Maxwell House logo and symbol, meaning, history, PNG
- Today the label is one of the most famous and top-selling not only in the USA but all over the world.
- Meaning and history While the brand was officially started in 1892, its roots can be traced even further, to 1884.
- It was in 1884 that Joel Cheek met Roger Nolley Smith and they started working on a perfect coffee blend.
- 1921 The tilted coffee cup seen on the current Maxwell House logo can be already spotted in a newspaper ad of 1921.
- For instance, you can find a version where the tilted cup had a red ring going around its border.
- The lettering “Maxwell House Coffee” was red here, while the background was blue – the color that has been used in the logo ever since.
- 1986 Over time, the design grew more refined.
- Now, the lettering was white, while the ring on the cup was blue.
- 2009 The saturated shade of blue on the Maxwell House logo was replaced by a lighter one.
- The gradient was added to the background, due to which it got a 3D effect.
- This logo could be seen both with the cup and without it.
- The blue, however, was still present – it now became the color of the letters and the outline of the cup, which grew more prominent and was moved to the bottom right corner.
- The ring on the cup grew orange, while the drop became very large and brownish.
- So, while the current Maxwell House logo features contemporary type, it also preserves the brand’s visual heritage and even the slogan from 1915.
PNG Design and Logo Download
