Wisconsin Badgers Logo
- Download PNG Wisconsin Badgers Logo PNG The athletic teams representing the University of Wisconsin–Madison are known as the Wisconsin Badgers.
- Meaning and history The sports division of the University of Wisconsin has a truly intense and outstanding visual identity history, which comprises eight logo versions, created since 1913.
- Thick square frame with rounded angles.
- It was a detailed but slightly naive monochrome image of a badger, with no additional colors and lettering.
- The animal looked confident and powerful, showing the character of the Wisconsin Badgers and their willingness to fight and win.
- 1936 – 1948 The badger was redrawn in 1936.
- Another element was added to the logo — a white bold “W” in a thin red outline was hidden behind the monochrome badger.
- 1948 – 1957 In 1948 a cartoonish badger replaced the serious and realistic one.
- Another “W” in white and red was placed behind the animal.
- This was the most vivid and welcoming logo of the teams, created throughout the history of the Badgers.
- 1957 – 1962 The era of minimalist design for Wisconsin Badgers’ visual identity started in 1957 with the simplest and the most modest logo created.
- It was a clean and straight sans-serif letter “W” executed in Ted and placed on a white background, without any additional elements.
- 1962 – 1970 In 1962 the laconic “W” was placed in a circular frame, which featured the same red color and balances the straight lines and angles of the letter, softening them and adding more contrast to the emblem.
- An extra-bold red “W” with a delicate black shadow has its contours slightly waved on its right side, which created a small arch and adds uniqueness and individuality to the badge.
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