Mo Logo and symbol, meaning, history, PNG
- It is part of the Sonae group.
- The number of stores reaches 120 (according to the brand’s website, the information retrieved in 2021).
- Meaning and history The brand started working in 1995 under the name Modalfa.
- 1995 — 2006 (Modalfa) The original Mo logo resembles a flag consisting of two horizontal fields.
- The upper field is of a soft blue tone and houses the word “Modalfa” in white.
- It is filled with a soft color that can be described as a brownish shade of red or a reddish shade of brown.
- The type used for the wordmark is a clean sans serif one.
- All the letters are capitalized, but the initial is larger than the following glyphs.
- The type is a pretty generic one, yet it is highly legible.
- 2006 — 2013 If you try to find something in common with the previous version, you will hardly manage to do it.
- Here, the flag is reduced to a simple wordmark in black.
- Also, they are lowercased now.
- The emphasis on the initial is created with the help of a slightly bolder type.
- Colors Like many other fashion brands, Mo prefers to have a simple black logo on the white background.
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