DS Logo and symbol, meaning, history, PNG
- Download PNG DS Logo PNG DS is the name of a French automobile brand which was established in 2009 by Citroen and became a standalone brand in 2014.
- The main feature, that makes DS Automobiles unique, is that the brand only designs and produces electric or hybrid cars, and this shows its progressiveness and environmentally-friendly approach.
- The name of the marque, DS, was given to it as a celebration of Citroen DS, a model, presented by Citroen in 1955.
- It was a car, innovative from all sides, and became a symbol of the “future”.
- The “D” was composed of a thin gray element with an arrow-like right part, which was emboldened and brightened up.
- As for the “S” it had its contours stretched vertically and looked like a mirrored image of the “D” but without the thin gray body, and with its line elongated to the bottom and curved to the left.
- 2019 – Today The DS Automobiles logo was redesigned in 2019, keeping the main elements in their place, and just slightly refining their contours.
- The iconic glossy emblem became a bit smaller and more elegant, getting its contours cleaned and color elevated.
- The lettering was still set in all capitals, but the typeface was switched to a bolder and narrower sans-serif, which gave a more stable and powerful look to the badge.
- Now with this new font, the logo is brighter and more intense, showing the DS marque as a confident and progressive one.
- Font and color The first DS lettering, introduced in 209, was executed in a very delicate modern sans-serif, which was very similar to such fonts as Rival Sans Regular and Arkit Regular, with smooth lines and rounded full shapes of the letters.
- Though it is still written in a sans-serif, the lettering has a completely different mood and style.
- The color palette of the DD visual identity is based on silver-gray and black.
- The gray on the logo is introduced in two versions — glossy and mate, and this combination makes it look sophisticated and timeless, while the black lettering as an underline adds a touch of professionalism and progressiveness.
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