Eos logo and symbol, meaning, history, PNG
- Download PNG Eos Logo PNG EOS is the name of a skincare brand, which was established in the United States in 2006.
- Mostly known for its lip balms, the company distributes its products all over the globe and is loved by millions of people for its colorful packaging.
- Meaning and history The EOS visual identity is based on two main things — the name of the brand and its unique instantly recognizable packaging.
- The brand, which full name is Evolution Of Smooth, was the first even lip-balm producer to pack its balms into a spherical tube.
- And today no country in the world is left where women haven’t heard or seen these awesome products.
- The brand worked closely with Collins creative agency to drawing something special and exquisite, and here what we have as a result: the most recognizable and eye-catching packaging, with a strong yet minimalist logo.
- The EOS logotype in the lowercase is written in white and is usually placed on a bright solid background, which usually repeats one of the colors of the balm’s packaging.
- The lettering is executed in a modern sans-serif typeface, where the “O” is composed of two parts — it is vertically divided into two equal arches, creating an image of a stencil typeface, though “E” and “S” have their contours complete and not open.
- The soft and sleek rounded lines of the wordmark is a graphical representation of what EOS stands for — the evolution of smooth.
- You can literally feel the texture of the balm and its effect on your lips simply by just looking at the logo.
- Font and color The custom typeface of the EOS visual identity is a combination of a traditional rounded font with a stencil one.
- As for the tagline, “Evolution is Smooth”, which is sometimes placed under the wordmark, it is written in the lowercase and uses a simple yet confident and modern sans-serif typeface, which looks pretty similar to Suprema Regular and Uniform Pro Regular, with their slightly extended letters and thin neat lines.
- The candy-like color palette of the EOS visual identity has various possible combinations — blue, pink, and yellow shades of the background make a perfect accompaniment for a white wordmark.
- Sometimes the wordmark is colored in pink of purple and placed in a white background, sometimes white inscription on a bright solid circle has a thin white outline, which makes the logo look distinct and strong.
PNG Design and Logo Download
