PricewaterhouseCoopers logo and symbol, meaning, history, PNG
- Download PNG PricewaterhouseCoopers Logo PNG PricewaterhouseCoopers unites a network of firms offering professional services in 157 countries worldwide (as of 2020).
- It is one of the Big Four accounting firms.
- Meaning and history 1998 – 2010 The network was officially founded as the result of the merger of Coopers & Lybrand with Price Waterhouse.
- The original PricewaterhouseCoopers logo featured the name of the brand in a type that could seem a bit too playful for an organization dealing with such “serious” matters as PwC does.
- The letters did not want to form a straight line but rather “danced.” The “PWC” monogram was somewhat reminiscent of a nobleman’s monogram, thus suggesting that the company had a long history.
- Yet, the emblem still did not contain any hint concerning the type of company to which it belonged and, in fact, was too generic for an organization of such a scale.
- 2010 – Today The brand identity went through a complete overhaul.
- The project was developed in collaboration with Wolff Olins.
- To begin with, the name of the brand was shortened.
- The new PWC logo was introduced in the fall of 2010.
- The orange, yellow, and red bricks seen on it were inspired by the game Jenga, according to the network’s official website.
- As Shahliza Rafiq, General Manager in PwC Malaysia, explained, “building trust is much like this game,” where you build a tower while removing blocks from its base.
- She mentioned that both in Jenga and in the segment where her company works, “every action, good and bad, stacks up.” Also, they both involve working together to a common goal.
- The type is a simple sans serif one with a unique touch.