BMW logo and symbol, meaning, history, PNG
- WWW Download PNG BMW Logo PNG The car brand BMW is associated with the speed available to everyone.
- So it’s pretty fair to start telling its logo history from the original RAPP version.
- One version of the logo design appeals to the flag of Bavaria as the main object of this logo (on the flag alternate blue and white rhombuses).
- 1913 – 1916 The RAPP logo, designed in 1913 was composed of a circular medallion with a thick black framing, where two delicate white stripes and two white stars were placed, separating the “RAPP MOTOR” wordmark in all capitals.
- It featured a thick black framing with a thin gold outline and “BMW” letters in a rounded serif typeface arched along its upper part.
- The choice of colors is pretty easy to explain — blue and white is the official palette of the Bavarian Flag.
- The black outline became a little more delicate due to the thin silver outline.
- The gray lettering was now executed in a sharp straight serif font with distinct cuts and edges, reflecting a powerful and progressive brand.
- This logo stayed with the company for almost 30 years.
- The silver outline of the framing was also replaced by thin white lines, making the emblem flat, yet modern and very strong.
- 1970 – 1989 The additional logo version was designed for the famous German automaker in 1970 — it was a bright and colorful badge, where the official emblem from 1963 was placed in the middle of a bigger circle, composed of thick lines in different shades of blue, white and pink.
- 1997 – Today The most recognizable and distinct logo for BMW was created in 1997 and remained to be official until 2020.
- The version of 1997 is composed of a three-dimensional circle with a thick black frame in a silver-gray outline and white sand-serif nameplate.
- Symbol Regarding the symbolism of the BMW logo and today, almost 90 years after the company was founded and the logo was created, they argue.
- The form – a circle, with a “chess” element in the center and a black contour, serves as the basis for font writing.
- Font Considering that the basis of the logo from the time of founding of the company has not practically changed – the circle divided into 4 color segments in the center, the outline of which is the background for the font name of the brand, then the font itself changed and is quite strong.
- The original font – with serifs, rather thin lines – seemed to the creators not impressive enough.
- Color The choice of color for the emblem of labor was not – a combination of blue and white colors is a special combination of Bavaria.
- And although the shades in the logo periodically changed – the blue became more or less saturated, and even turned into a blue one – but for the creators of the logo it is still the colors of the Bavarian flag.
- Thus, the brand emphasized its desire to make elite cars more affordable for the middle class.
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