Caterpillar logo and symbol, meaning, history, PNG
- Download PNG CAT Logo PNG Although the CAT logo has always been nothing more than the company name, in fact it has undergone dramatic changes throughout its more than 90-year history.
- Meaning and history 1925 – 1931 The original Caterpillar logo, which appeared in 1925, sported a unique wavy typeface, which presumably symbolized either a crawling caterpillar or a patch of land before the Caterpillar machinery was used on it.
- Like the first logo, the wordmark was red on the white background, yet the very shape of the letters was absolutely different.
- The next year, the color scheme was replaced by the black-and-white one, while the font itself stayed the same.
- 1932 – 1939 The wordmark was now red on the white background.
- It made the Cat logo more eye-catching but reduced the variety of backgrounds where it could be used without changing the main color.
- Two year later, the company experimented with the font once again, this time making the space between the letters wider.
- 1941 – 1957 Many of the square serifs disappeared.
- The proportions of the glyphs were altered: the characters grew narrower.
- The font was slightly updated in 1967, while a new company emblem (so-called Block C) was placed to the left of the wordmark.
- 1967 – 1989 The type grew lighter.
- The square emblem featured a stylized white “C” over the black background.
- Font The typeface used in the Caterpillar logo belongs to the Helvetica font family.
- Color The iconic combination of black and yellow has been the distinctive feature of the CAT logo since 1989.
PNG Design and Logo Download
