CBS logo and symbol, meaning, history, PNG
- It has been around since 1927 and started as a radio network.
- Its iconic monochrome logo the whole world knows today was introduced in 1951, is only the third version, created for the brand, and perfectly reflecting its purpose and character.
- 1941 – 1951 The very first logo for CBS was designed at the beginning of the 1949s and featured just a black wordmark on a white background, but it’s the typeface, spacing and style looked distinct and very modern.
- The typeface of the original logo for CBS was pretty close to the extended version of the Handel Gothic Light font.
- The inscription was outlined in black and had a wide dark shadow, which added volume and lightness to the logo, making the wordmark look strong and confident.
- The typeface of the lettering was changed to a more massive and traditional sans-serif, with the symbols placed very close to each other.
- 1951 – Today In 1951 the iconic circular CBS eye-logo was designed by William Golden.
- The emblem was inspired by the Pennsylvania Dutch hex sign.
- The capitalized inscription in black is executed in a clean and strong sans-serif typeface, which is very close to such fonts as Madani Arabic Semi Bold and TT Norms Pro Bold.
- Inspiration behind the News logo William “Bill” Golden, who created the original CBS News logo, was the company’s creative director.
- There, he saw Shaker barns with hex emblems on them.
- These emblems looking very much like the human eye were supposed to scare off evil spirits.
- Radio Logo This one features the iconic dark blue eye symbol and the division name written in the company’s signature typerface.
- Shape The CBS logo is the abbreviated name of the company followed by the famous CBS eye symbol.
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