Avis logo and symbol, meaning, history, PNG
- Download PNG Avis Logo PNG The car rental company Avis has gone through at least three logotypes since its inception.
- Meaning and history The history of the brand started in 1946.
- Today, the company is based in Parsippany, New Jersey, US.
- Yet, there are differences, too.
- The globe, which replaces the dot above the “i,” also serves the same purpose: it shows that the whole world is open for the clients of Avis.
- 1964 – 2012 By 1956, Avis opened international offices in Europe, Canada, and Mexico.
- The designers who worked on it took it for granted that the majority of the population was already familiar with the brand and its services.
- So, there was no need to explain everything.
- As a result, the “highway” theme, the globe, and the writing in black disappeared.
- The smaller letters are now of the same height as the “A,” which makes the design look smoother.
- The color has grown somewhat darker, nobler, although it is still bright and eye-catching.
- 2012 – Today The design team decided to get rid of the italics replacing them with the regular version of the font.
- Due to this, the letters have grown wider, although the overall width of the wordmark has preserved the same.
- While this move made the Avis logo less dynamic, it also made it better legible even at larger distances.
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