evolution history and meaning
- 1889 – 1893 The image was gone from the logo in 1889, and only the lettering stayed.
- The “Adam Opel” inscription was written in black over the upper part of the frame, “Russelsheim” along the bottom, and “Opel” in a bold sans-serif typeface was placed on a gray diagonal element, placed inside the oval framing of the new logo.
- 1899 The next redesign was held in 1899 after the Opel Company started the production of cars.
- 1936 The logo from 1936 featured a one-line “Opel Blitz” logotype, written in the uppercase and executed in a modern smooth sans-serif typeface with massive black letters and softened contours.
- The background of the inscription was light gray.
- 1937 A light gray and white rocket first appeared on the Opel logo in 1937.
- 1937 – 1947 A completely new design was created in 1937 and featured a gray rocket horizontally flying out of the yellow ring.
- 1951 Another rocket logo was introduced in 1951 — a minimalistic rocket was horizontally divided into two equal parts, gray and white, and gained a triangular gray wing at its top part, with three rounded lines, standing for speed and freedom.
- Now the wordmark is added, it is written under the image, arched around the ring.
- 1956 The rocket emblem became black and white in 1956.
- The badge became more elegant and modern, even though there was no lettering on this logo, it was very recognizable and became truly iconic all over the world, looking great on the Opel cars.
- 1959 – 1963 The logo gets a more modern look in 1959z the rocket image is cleaned and modernized and the wordmark is removed again.
- 1964 – 1970 The logo created in 1964 depicted a white square badge in a thin black frame, with the uppercase Opel logotype executed in an extra-bold sans-serif typeface with slightly narrowed solid letters, placed above the iconic flashlight sign in a black ring.
- A bolt of light gray lightning, resembling a horizontally stretched letter “Z”, featured a thin double outline in white and gray and was placed over a gray and white circle.
- Gray was the main color of the visual identity and white was used for thin interior framing of both the flashlight and the circular framing.
- 1970 – 1978 In 1979 the emblem is drawn in bold black lines and placed on a pale yellow background with an elegant yet solid and strong black “Opel” wordmark under it.
- 1987 For less than a year Opel uses a super minimalist version of the emblem — outlines in black lightning and the ring around it.
- The blitz badge is placed on a yellow background and enclosed in a white square with a thin black outline.
- 1991 – 1995 The whole blitz and a thin ring are placed inside a solid black circle in 1991.
- As for the wordmark, now it was placed on the upper part of the circle in delicate black lines.
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