Yelp logo and symbol, meaning, history, PNG
- There’ve been a couple of minor modifications and versions.
- 2021 – Today How was the logo developed The iconic design with a burst was developed by Michael Ernst, who was the company’s creative director at the time.
- Some of the sketches developed the idea of speech balloons, but Stoppelman didn’t want to dwell upon it.
- Also, the team wanted to replace the exclamation mark with something more recognizable.
- Eventually, Ernst found the inspiration for the design in comic books, where a little star was shown above a hero’s head whenever he discovered something interesting.
- It also seemed to conjure up an idea of self-expression, of bringing your opinion into the world.
- Primary symbol The current Yelp logo features the brand name in rounded lowercase letters given in black.
- They are given on the red background.
- A red burst on the white background may be used as an alternative.
- Icon The icon of Yelp is instantly recognizable regardless of the color palette it is used in.
- As there are two possible schemes — white and black and red and white, where colors can be used in reverse, which makes the number of possible icon versions equal to four.
- Font As Ernst later explained, his original intention was to use only capitals, except for the “e” – he wanted it to be lowercase.
- He also considered several slab serif treatments.
- He didn’t leave it as it was, though, modifying the glyphs to give them a “touch of irreverence.” Colors In addition to white and black, the Yelp logo features an eye-catching shade of red (#d32323).
PNG Design and Logo Download
