Sony logo and symbol, meaning, history, PNG
- 1946 — 1957 The very first logo for Sony was created in 1946 and stayed with the brand for more than ten years.
- The figure was formed by a trapezoid with its base up, and a rhombus, connected to its bottom part.
- It was a bold black inscription in a modern rounded serif typeface with the capital letters stretched.
- The massive serifs were elongated and rounded on their ends, adding unique character and individuality to the logotype.
- 1962 — 1969 The typeface of the logotype was changed again in 1962, by straightening the horizontal lines and serif of the letters and making them sharper and stronger.
- 1969 — 1973 The letters got slightly stretched again in 1969, and the serifs became rounded corners just like in the first version of the logotypes introduced in 1957, just a bit shorter.
- 1973 — Today The redesign of 1973 brought a modernized and refined version of the logotype to the Sony visual identity.
- The Sony logo, introduced in 1973 uses the Clarendon Medium font.
- Symbol Although the first insignia looked unique, the manufacturer decided to get rid of it, and as soon as in 1957 another logo was introduced.
- Four year later the company updated its insignia, making it more solid.
- However, the following year the typeface was changed to a clearer, more transparent one.
- The alterations were so subtle that they were hardly visible for someone who was not a professional, so the majority of consumers probably did not even notice any changes.
- Current emblem The latest version of the Sony logo was unveiled in 1973.
- Color The simple combination of black and white featured in the Sony logo looks clean, elegant and never goes out of fashion.
Leave a Review