Lego logo and symbol, meaning, history, PNG
- The company is best known for its colorful construction blocks and has its products distributed all over the globe through big toy stores and their own branded retail shops.
- The name of the brand, which today is synonymous with colorful building blocks, was derived from the Danish for “play well” (“Leg Godt”) and has always been written in capitals.
- And the case of the letters is probably the most if not the only constant feature of the company’s visual identity, as there have been more than 15 redesigns of the toy manufacturer’s logo designed throughout its history — various shapes, styles, and colors were being adopted.
- 1946 – 1950 The first colorful version of the logo was designed in 1946.
- The palette included orange and black, two colors standing for happiness, energy, and confidence.
- It was used only for the brand’s wooden toys, even a few years after the first plastic toy was manufactured.
- 1950 – 1953 The plastic block era started in the 1950s and the company designed a new visual identity to celebrate it.
- It was a white circle with a thick black outline and white “Billund Denmark” lettering around its perimeter.
- There was one more version design in 1949 — a yellow bold inscription is a black horizontal oval.
- As we can see today, the company adopted the color palettes of both versions from the 1950s for their current visual identity.
- The style of the current inscription is also based on the logo from 1949 — thick rounded letters.
- There were two color schemes — red in white outline, placed on different backgrounds, and red inscription is a yellow rectangle.
- The LEGO logo featured a red horizontal oval with white smooth lettering in black outline.
- There was another detail on this emblem — a thin white horizontal line with two solid circles on its ends.
- During a couple of years, the company used the version where the wordmark was in yellow, not white.
- There was also a cursive yellow “System” inscription, placed under the main lettering.
- The logo of the toy manufacturer, designed in 1964 was the most colorful of all versions.
- Now the logo was composed of a white wordmark in a double black and yellow outline.
- The letters were executed in a bold rounded sans-serif typeface, looking solid yet friendly and kind.
- Color The combination of white, yellow, red, and black has been present in the Lego logo since 1960.
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