Contents
American Association of Retired Persons logo and symbol, meaning, history, PNG
- Download PNG AARP Logo PNG While AARP has always used a text-based logo and a wave design, its overall look has been changing considerably throughout the company’s more than 60-year history.
- Meaning and history “AARP” is short for “American Association of Retired Persons.” The organization was established in 1958 with the mission of helping its members “choose how they live as they age.” The group serves the interests of older Americans through lobbying activities at various governmental levels.
- The most distinctive feature was arguably the way the letters were connected to each other.
- It’s very likely that in this way the authors of the logo wanted to emphasize the way members of AARP support one another.
- Interestingly enough, the glyphs stay connected even on the current version of the logo, which makes us believe that it really has a deep symbolic meaning.
- The lines were given in red, while the letters were dark blue – the combination reminding the colors of the US flag.
- 1999 — 2007 The second version of the emblem featured a different typeface and color palette.
- The letters kept their serifs, but now they weren’t italicized and had a slightly different shape.
- The lettering grew black, while the color of the wave under it became brighter.
- 2007 — Today While the latest update has preserved the visual core of the AARP logo and its imagery, it has also brought about a couple of notable changes.
- The wave design has diminished and moved up.
- The letters are still connected with each other, although in case of the sans serif type it affects legibility not in the best way possible.
- Font The type featured on the current AARP logo looks a bit like a bold version of Le Monde Sans Black, which is a humanist font developed by Jean François Porchez and published by Typofonderie.
- This helps to create an active and energetic mood, which was probably the aim the designer was trying to achieve.
Leave a Review