Oxfam Logo and symbol, meaning, history, PNG
- Download PNG Oxfam Logo PNG The abbreviation “Oxfam” comes from “Oxford Committee for Famine Relief.” The nonprofit group unites 20 independent charitable organizations intending to alleviate global poverty.
- It was officially registered the following year.
- Oxfam’s first officially stated aim was to deal with the famine in Greece that resulted from the Nazi occupation.
- The green roundel houses a white emblem, which can be interpreted in two ways.
- First, it’s a stylized human figure, the symbol of all those who work for Oxfam and for whom Oxfam works.
- Also, the emblem is a combination of the letters “o” and “x,” the two first letters of the group’s name.
- The circle became smaller.
- While in the old version, only the first letter of the name was capitalized, in the current one, all the letters are capitals.
- This makes the brand’s name better legible and also hints at the fact that it’s an abbreviation.
- The rebranding was led by Wolff Olins.
- Font The simple and minimalistic sans provides excellent legibility.
- Yet, it can hardly be called unique or memorable.
- Color Since 1999, the Oxfam logo has always been green.
- The current one looks more natural, closer to the color of the leaves and the grass.