Aixam Logo and symbol, meaning, history, PNG
- Today the brand produces seven different microcar models, which are available with diesel, gasoline, or electric engines.
- Based on the massive shapes and a strict royal blue and silver color palette, the emblem of the brand evokes a sense of authority and expertise and shows Aixam as a company, which values quality and comfort even in small sizes.
- 1983 – 1996 For the first decade of the company’s existence, its visual identity was based on the name of the brand, Aixam, written in all capitals of a bold and square sans-serif typeface with extra-thick lines and straight cuts of the edges.
- The logotype was usually written in black or dark blue, which both looked confident and eye-catching on any color of the brand’s microcar.
- 1996 – 2007 The redesign of 1996 kept the massive lettering as the part of the new concept, but enclosed it in a circular frame, and made it a replacement for the enlarged “A”’s a horizontal bar.
- It was a matte-blue circular medallion in a double red and white outline, where the gradient white “A” with the “Aixam” in all caps crossing it, placed on a blue background, were set in the middle.
- This was a pretty complicated logo, which stayed with the brand for eleven years and got replaced by a simpler and more modern version in 2007.
- 2007 – Today The redesign of 2007 separated the logotype from the medallion, and now the sleek and smooth “A” on a circular blue medallion was placed above the bold blue lettering.
- The outline of the medallion was refined and emboldened, and now the white part, which became more silver on this version, was thicker than the outer red one.
- The Aixam logotype was set in the uppercase and colored deep blue, with no gradients.
- The style of the lettering repeated the one from the “A” on the emblem, softening the contours of the extra-thick letters in a custom typeface.
- Font and color The Aixam logotype is executed in a bold rounded sans-serif, designed exclusively for the brand.
- The font, which is more or less close to the one on the Aixam visual identity is Rifton Caps, but the lines of some letters need to be modified.
- It reflects stability, professionalism, and high value of style and beauty, showing at the same time the brand as a trustworthy and reliable one, and with a touch of passion and love, given to the logo by its thin yet bright red outline.
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