Claro logo and symbol, meaning, history, PNG
- Download PNG Claro Logo PNG Claro Americas is a Brazilian company, which is part of the Mexican telecom group América Móvil.
- Meaning and history While the original Claro logo was already laconic enough, the current one is even more minimalist.
- In translation from Portuguese and Spanish, the word “Claro” means “bright,” “clear” and “of course.” At least the first two meanings perfectly fit the company’s logo!
- 2003 The company was founded in the fall of 2003.
- In Brazil, it was established as a result of the merger of América Móvil-owned operators ATL, BCP, Americel, Tess Celular, and Claro Digital.
- The original logo showcased the name of the brand in white housed inside a bright red circle.
- It already held the visual metaphor seen in the current version.
- The final letter, the “o,” was decorated with three “rays” symbolizing the waves through which mobile connection is established.
- Also, the “rays” together with the “o” resembled a stylized head with hair.
- The anthropomorphized “O” added a fun touch.
- 2004 The company muted the brightness of its emblem.
- Also, they added a gradient, plenty of shades and highlights, which resulted in a much more dimensional image.
- 2013 The large red circle has disappeared leaving the Claro logo even cleaner.
- This theme is pretty important as circles are subconsciously associated with friendliness and communication, which is a perfect association for a mobile phone operator.