Edeka logo and symbol, meaning, history, PNG
- It joins several cooperatives of independent supermarkets.
- Meaning and history The company was established in 1898 as E.d.K.
- In 1911, it adopted its current name, which was a phonetic expansion of the original abbreviation.
- 1911 The first Edeka logo combined the original abbreviation and the new full name.
- The design reflected its era: it was rather intricate, with plenty of elaborate decorative details.
- 1921 The emblem grew much cleaner and laconic.
- The angular block letters were replaced by rounded cursive handwriting.
- The initial, the “E,” had an extended end, which stretched below the other letters, then turned up and to the left forming an elegant ellipse.
- There was the stylized sun with the name of the brand in an all-cap sans serif type.
- This simple step drew the attention to the wordmark itself making it better-legible.
- While it did not look as refined as its predecessor, it was more cheerful, youthful, and eye-catching.
- 1968 The Edeka lost the “EUCO” stamp in its top-left corner.
- The colors were inverted, while the type grew slightly bolder.
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